by Seth Lightcap. posted on February 2013
After three weeks of back to back tradeshows, Jeremy Jones and the Jones Snowboards crew were starting to get a little twitchy. It was time to find pow…now!
Racing out of the ISPO tradeshow in Munich, Jeremy and a posse of Jones team riders, distributors and dealers headed into the Austrian backcountry outside of Innsbruck for a pow surf session at the Lizumer Hutte. The Lizumer Hutte is located in the Wattental Valley on a military installation at 2,109 m. Surrounded by stunning peaks, the Hutte made the perfect setting for shredding, socializing and learning more about the limitless potential of splitboarding.
Not a tradeshow booth in sight out here. “Juxtaposed from the chaos of the tradeshows, getting into the mountains and totally disconnecting is the perfect example of why we are in this industry,” said Jeremy about the mission. Photo – Hansi Heckmair.
“It was a really fun event with low expectations that yielded way better results than anticipated,” said Jeremy. “Location was great, snow was great, but the crew was what made the journey all-time.” Photo – Hansi Heckmair.
German Jones Rep Morritz Grotepass got a sweet taste of what Jones Snowboards is all about barrelling into this bowl of powdered sugar. Photo – Hansi Heckmair.
Jones Snowboards Brand Director Chad Perrin was fired up to earn and burn some turns in the Alps. Photo – Hansi Heckmair.
There was no time to waste. Blower pow awaited! Bryce Kloster from Karakoram clicks together his shred stick with a quickness. Photo – Hansi Heckmair.
Bibi Pekarek-Toelderer lays into the fluffy stuff only a couple hours from home. Photo – Hansi Heckmair.
Mitch Toelderer blasts an ollie into the untouched. Photo – Hansi Heckmair.
Epic terrain above the Lizumer Hutte.
“One of my goals in starting Jones Snowboards was to inspire people to get into the mountains. This was my first opportunity to share that with some of the folks I work closely with. It was an incredible experience for all,” said Jeremy. Photo – Hansi Heckmair.
Toeside bliss for Chad Perrin. “The echoes of hoots and hollers reverberated through the trees every run,” said Perrin. “No doubt all the military guys stationed in the area could here us loud and clear!” Photo – Hansi Heckmair.
Good times deserve good schnapps! Anton Nigg, the Hutte Boss of Lizumer, made sure the Alpine Tequila was flowing steady.
Big thanks to Klaus Zwirner, Anton Nigg, Mitch Toelderer and all the extended Jones family for helping make the trip possible!