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About us

Obsessed, addicted and immersed in the mountains since 1983, I have written my life story around snowboarding. I have been all in from the beginning - hiking resorts before they allowed snowboards at age 9, all-night drives to Jackson Hole in high school to score first tram of the year, hiking all night to score a first descent at dawn. Becoming a pro snowboarder was not an optional career, there was no back-up plan.

Obsessed, addicted and immersed in the mountains since 1983, I have written my life story around snowboarding. I have been all in from the beginning - hiking resorts before they allowed snowboards at age 9, all-night drives to Jackson Hole in high school to score first tram of the year, hiking all night to score a first descent at dawn. Becoming a pro snowboarder was not an optional career, there was no back-up plan.

Now 30 years after stepping on my first snowboard I feel blessed to have been given the opportunities I have. From riding some of the world’s wildest lines to the products I have helped create, it’s been an honor to be a part of snowboarding’s evolution. During this journey I have often focused on the performance of my equipment. How can we make this board better…rail an edge harder…weigh less without sacrificing durability?

I founded Jones Snowboards in 2009 to find answers to these performance questions and make innovative backcountry snowboarding equipment that reflected this passion for technical progression. After six years of tweaking and obsessing over our designs, we are just starting to hit our stride.

For 2015/16, our lineup of boards and backpacks is truly the ultimate quiver with diverse board and pack designs perfect for riding any terrain, in any condition, in-bounds or out. I stand behind the performance, quality and durability of our products by trusting my life to this equipment on every expedition. With our partners POW and 1% For The Planet, we also strive to be a leader in the fight against climate change and minimize the environmental footprint of our company whenever possible.

Snowboarding is not my job, it’s my life. Jones Snowboards is a natural evolution for me and all the gear we produce is born of my passion for snowboarding and wilderness exploration. Come experience the progression. Ride with me. - Jeremy Jones

The journey is the reward.

— Jeremy Jones

White Moments

I stepped onto a snowboard for the first time thirty years ago in Cape Cod, Massachusetts. On my first run down the small grassy hill I let gravity take me until I was too scared and then slammed on the brakes by crashing to the side. My first run was not a ’white moment’. It did not change my life, but it sure felt fun. So I grabbed my board and walked back up the hill to do it again. Like any nine-year-old I hated hiking, but for some reason I kept walking back up the hill, again and again.

My first ’white moment’ came three years and hundreds of crashes later. It was a run from higher on that same hill, but instead of crashing, I put my snowboard on edge and made the first linked toe and heel turns of my life. The feeling of making those first turns was indescribable. It was as if someone had just waved a magic wand and POOF! I was transported through a one-way portal into this magical world of surfing mountains. Soon after this groundbreaking run, I became consumed by snowboarding. I was young but somehow I knew. One way or another, my life would revolve around snowboarding.

Fast forward to today and the magic is still there, lighting up my eyes any chance I get to ride. The only difference between that first ’white moment’ and the ’white moments’ I still chase on my snowboard is that my snowboarding world has now grown to include many dimensions. Depending on the day, I may be pulling g’s and popping rollers riding the lifts on a Carbon Flagship, stepping out of my tent and into a Solution Splitboard for a day of exploring an unknown mountain range or maybe leaving the trailhead at dark thirty with an Ultracraft

heading up to ride a mega-classic line with the help of ropes, ice axes and crampons.
Not to mention resort pow days spent showing my kids a secret powder stash and how to do a layback snap on a ducked out Mountain Twin 151 or walking out of my backyard and sessioning the neighborhood hills riding the Mountain Surfer. It doesn’t happen every day, but in my thirty years of riding I have now felt ’white moments’ of pure life-changing joy from all of these styles of snowboarding.

I have never been one to look back so I’m not surprised that I missed my thirty year snowboarding anniversary. When I do allow myself a moment to reflect on the last thirty odd years, all the questions that come up are still answered by the feeling I had after those first turns. Did I know what I was getting into? Did I think my snowboard would take me this far? It is not a cut and dry answer, but all in all - Yes. I did not envision the awards, movies, snowboard company or magazine covers, but living a life set up around snowboarding every
day on the best mountains I can find was never in question. That was always the plan and the plan is not changing anytime soon.

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