Obsessed, addicted and immersed in the mountains since 1983, I have written my life story around snowboarding. I have been all in from the beginning - hiking resorts before they allowed snowboards at age 9, all-night drives to Jackson Hole in high school to score first tram of the year, hiking all night to score a first descent at dawn. Becoming a pro snowboarder was not an optional career, there was no back-up plan.
Now 30 years after stepping on my first snowboard I feel blessed to have been given the opportunities I have. From riding some of the world’s wildest lines to the products I have helped create, it’s been an honor to be a part of snowboarding’s evolution. During this journey I have often focused on the performance of my equipment. How can we make this board better…rail an edge harder…weigh less without sacrificing durability?
I founded Jones Snowboards in 2009 to find answers to these performance questions and make innovative backcountry snowboarding equipment that reflected this passion for technical progression. After seven years of tweaking and obsessing over our designs, we are just starting to hit our stride.
For 2016/17, our lineup of boards and backpacks is truly the ultimate quiver with diverse board and pack designs perfect for riding any terrain, in any condition, in-bounds or out. I stand behind the performance, quality and durability of our products by trusting my life to this equipment on every expedition. With our partners 1% For The Planet, Protect Our Winters and Community Carbon Trees, we also strive to be a leader in the fight against climate change and minimize the environmental footprint of our company whenever possible.
Snowboarding is not my job, it’s my life. Jones Snowboards is a natural evolution for me and all the gear we produce is born of my passion for snowboarding and wilderness exploration. Come experience the progression. Ride with me. - Jeremy Jones
Nick Russell said to me a few weeks into a recent trip to Chile to test some new snowboards. My mind was clear from the prolonged time in the mountains and absence of the digital world. Forrest Shearer, Nick Russell, Chris Christenson and I had been testing a stack of different boards that had been in the making for some time and at this phase of the process we were down to the subtlest of details.
Nicks words struck true on both a board and mentality level. An open mind, an embracing of the journey, a thirst for the unknown and letting go of preconceived notions. It is true we are making snowboards and we practice in the sport of snowboarding. But the snowboards we ride and the act of riding them is much more then that. Snowboarding is closer to an art form then a sport and at times can transcend to a spiritual experience that boarders religion. A snowboard is our paintbrush, our musical instrument and our key to the portal that takes us to our most creative, most present and most alive places. A tool that helps us cut through the noise, experience total freedom and to feel the heartbeat of nature. It can bring us the highest of highs, and the lowest of lows. At times the act becomes effortless and precise and at other times it is our greatest challenge with fear so strong you can taste it.
It is no wonder my snowboard has been my central compass to guide through life for over 30 years now and the spell it cast on me as a kid is stronger now then ever before. I use to scoff at the saying,“Its all about being in the mountains.” But the lack of snow in recent years has helped bring clarity to what snowboarding means to me. Bushwhacking for hours to reach the snow line for a few turns, trying to hold an edge on ice or cutting through death crust, the mental outcome at days end is not much different then the precious powder days. That wonderful after glow from time in the mountains still present.
So it is in this light that I realize why I have been so engrossed with product development for so long. My snowboard in many ways is the center of my universe and the better it performs the more vibrant my paintings become, the sweeter my music sounds and the more intimate my connection with nature becomes.