Between the rush of our daily lives and the drive to explore wild summits and shred fresh tracks, it is often all too easy to take for granted the amazing yet fragile natural world we we live in. EARTH day, April 22nd, is the perfect opportunity to slow down and reflect on the importance of the environment in our lives. In celebration of Earth Day, we’d like to bring awareness to the environment by sharing our Green Mission statement and presenting some background on the environmental organizations we support with your support of our company. We strive to lead by example so we hope you will join us in our efforts this Earth Day and take the time to do your part toward protecting our magnificent natural playground.
Jones Snowboards is committed to being an outdoor industry leader in the fight against climate change. Building snowboards will always have an environmental footprint so we strive to minimize this footprint whenever possible by developing new eco-tech and supporting organizations that fight against climate change on the front lines. We take these efforts seriously because we care about how our actions will affect the environment for future generations.
Our quest to improve the sustainability of our products is only one facet of our environmental efforts. We strive to take real action against climate change through our partnerships with the non-profit organizations 1% For The Planet and Protect Our Winters (POW).
1% For The Planet
Jones Snowboards is a proud member of 1% For The Planet. 1% For The Planet is a growing association of businesses that have pledged to give 1% of their sales directly to sustainability-oriented non-profits. The mission of 1% FTP is to leverage this alliance of financially committed businesses to support a healthy planet.
We understand that supporting environmental efforts is important to our customers,” said Jeremy Jones. “As a member of 1% For The Planet our customers are assured that their support goes beyond just our profits. We are proudly accountable for giving back to the earth.
1% For The Planet member companies support thousands of non-profit organizations helping to save land, protect forests, rivers and oceans, make agricultural and energy production more sustainable, get toxics out of the environment, plastics out of the oceans and more. 1% for the Planet carefully vets each nonprofit for track record, credibility and impact and annually verifies that members are making their contributions. More than $100 million dollars has been invested by 1% for the Planet members in the last ten years. Jones is one of very few 1% For The Planet member companies in the snowboard industry. We are honored to make this donation because it shows our steadfast belief that business can lead the fight for positive environmental change.
If you own a business you can join 1% For The Planet. Learn how to join the movement here: www.onepercentfortheplanet.org
Protect Our Winters
Jones Snowboards donates 100% of our 1% For The Planet funds to the climate change action organization Protect Our Winters (POW). Protect Our Winters (POW) is a climate change organization founded by Jeremy Jones in 2007. The mission of POW is to engage and mobilize the winter sports community to lead the fight against climate change. POW is the environmental center point of this global community and unites brands, athletes and communities towards a common goal of reducing climate change’s effects on our sports and local economies. The collective power of the winter sports community is massive and POW helps organize the effort to step up and take responsibility to save a season that fuels our passions and provides jobs and economic vitality to mountain regions.
Jones’ 1% For The Planet donation to POW is used to support their efforts to push climate change legislation in Washington D.C., fight coal exports in the Pacific Northwest, as well as promote climate change awareness campaigns such as the ’Hot Athlete Cool Planet’ program that brings professional athletes into schools to talk about climate change. A portion of the donation to POW is also used to directly offset global warming-causing greenhouse gases by supporting rainforest reforestation efforts in Costa Rica through the non-profit organization Community Carbon Trees.
Individuals and businesses can join Protect Our Winters. Learn more about POW here: protectourwinters.org
Community Carbon Trees
In May 2014, Jeremy Jones and his family traveled to Costa Rica and volunteered for the non-profit rainforest reforestation association Community Carbon Trees (CCT). CCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and protecting trees is truly one of the most important steps toward fighting global warming as forests pull carbon dioxide from the atmosphere and recycle it into oxygen. The benefits of reforestation in Costa Rica are greater than most other places on Earth because trees are able to grow 365 days-a-year thanks to Costa Rica’s unique location within 10 degrees of the Equator. Fast growing trees offset enormous amounts of carbon dioxide, much more than trees planted in non-tropical areas.
Rainforest reforestation happens one tree at a time. Jeremy and his family got involved with the effort collecting seeds, planting saplings and preparing ground while volunteering with Community Carbon Trees in Costa Rica.
Founded by lawyer turned rainforest activist Jennifer Leigh Smith, CCT is a group of full-time local workers and volunteers that have successfully reforested dozens of clear cut swaths by planting and maintaining over 4000 new trees. Jeremy and his family helped Jennifer and the CCT crew collect tree seeds, plant saplings and prepare land for future reforestation. Witnessing CCT’s efforts and connection with the community was a game changer for Jeremy.
I’ve searched for years for a rainforest program to support," said Jeremy Jones. "I found it with CCT. Jennifer takes real action for the environment and the local people love her. She brings them work and reforests their land in a way that they can make a living off maintaining the forests.
CCT managed reforestation projects are on a 25-year cycle. CCT work crews maintain the trees for the first three years and the participating landowner takes over the continued maintenance and receives instruction for an additional 22 years. Unlike many other mono-culture reforestation efforts that only plant one tree variety, CCT plants dozens. Some of the trees planted will bear fruit and some will grow into valuable hardwood that is acceptable to be harvested in 25 years. The estimated cost per tree for the 25-year cycle is $25. With our 2015 donation to CCT, Jones Snowboards will help reforest an important biological corridor with nearly 400 trees.
Learn more about the climate benefits of rainforest reforestation and donation and volunteer opportunities with CCT here: www.communitycarbontrees-costarica.com