Story and Photos by Seth Lightcap

What a night! The FURTHER world premiere at Squaw Valley on September 7th was an unbelievable celebration. Nearly three thousand people came out to see the movie and soak in the vibe of a starry Sierra night hanging out at the base of the KT-22 chair.
We hope you were there celebrating with us. There’s got to be at least a couple dozen of you Jones Snowboards fans in that crowd shot! It sure felt like friends and family were in the house. The man of the hour, Jeremy Jones, noticed as well.

“The energy here tonight is really special,” said Jeremy the night of the premiere. “It’s why we make these films – to get everyone together for a gathering of the tribe. What’s also cool is that we are on very hallowed ground standing at the base of KT. That lift has had such a huge impact on my life and the lives of many other people here tonight. It’s really, really special.”

You know what else was really special about the evening? We had a fat rack of 2013 Jones Snowboards on display!

It was truly a candy store of our 2013 lineup – including the new carbon board series.

The Carbon Flagship and KT-22 – a match made in heaven.

Checking out the new Jones lineup was but one of the attractions of the sponsor village however. Karakoram was also on hand showing their latest splitboard bindings.

Just in case there wasn’t enough pre-premiere eye candy already, the Squaw Valley Air Force including JT Holmes jumped out of a plane and swooped in on the party.

Good thing spine riding shots match any decor. Quite a few lucky fans went home with some epic new wallpaper. Jeremy Jones and Forrest Shearer signed posters for kids of all ages.

It was an amazing night at Squaw Valley no question. Even the Tram Face got the royal treatment. But don’t stress if you didn’t make it. That wasn’t your last chance to catch FURTHER on the big screen. Check out the FURTHER tour page on tetongravity.com and look out for a showing near you soon.
Find Further Tour dates here!

Share Story

Author
Seth Lightcap
Published on
12 September 2012
13
Nov
Trip Reports
The fifty four 14ers in the Colorado Rockies have always held great allure to intrepid ski and snowboard mountaineers. There’s a line to ride on every one, some long and clean, many rocky and terrifying. Veteran Colorado ski mountaineer Lou...
7
Nov
Meet The Team
With a crown of stars, Telluride, Colorado glows bright on a cold winter night. Story By Harry Kearney. Photos By Ben Eng. I heard a story once about a Florida town in the 70’s where the entire town was involved in drug smuggling from Central...
Harry Kearney
31
Oct
Meet The Team
RP Roberts in front of the mural he painted at the Jones ISPO booth in 2016. Photo - Marc Sixto/splitboardmag.com The bright colorways and bold textures of UK artist RP Robert’s mountain landscape paintings jump off the canvas and immediately...
Seth Lightcap
17
Oct
Published by Jeremy Jones - Videos
First visuals from Jeremy Jones’ new short film, ’Life of Glide’. Inspired by a poem Jeremy wrote long ago, the film summons his greatest influences and dissects his lifelong passion for the simple and sacred feeling he calls, "the...
Jeremy Jones
10
Oct
Adventure Season - Trip Reports
Story by Halina Boyd. Photos by X Trail. Riding on a horse drawn toboggan over snow covered roads, we weave through a Birch and Pine forest alongside a half-frozen river until we reach a farmhouse. A curious goat greets us as we walk up to the...
Halina Boyd
10
Oct
Story by Forrest Shearer Legend has it, the Lone Wolf was locked in stone for hundreds of years with it’s swallowtail frozen to the rock. The board awaited a devoted sideways slider looking for solitude and a one of a kind ride... But now the...
Forrest Shearer