Words By Jeremy Jones. Photos By Andrew Miller.
"Don’t know where we are going but we are making good time,”

Nick Russell said to me a few weeks into a recent trip to Chile to test some new snowboards. My mind was clear from the prolonged time in the mountains and absence of the digital world. Forrest Shearer, Nick Russell, Chris Christenson and I had been testing a stack of different boards that had been in the making for some time and at this phase of the process we were down to the subtlest of details.

Nick’s words struck true on both a board design and mentality level. An open mind, an embracing of the journey, a thirst for the unknown and letting go of preconceived notions. It is true we are making snowboards and we practice in the sport of snowboarding. But the snowboards we ride and the act of riding them is much more than that. Snowboarding is closer to an art form then a sport and at times can transcend to a spiritual experience that boarders religion.


A snowboard is our paintbrush, our musical instrument and our key to the portal that takes us to our most creative, most present and most alive places. A tool that helps us cut through the noise, experience total freedom and to feel the heartbeat of nature. It can bring us the highest of highs, and the lowest of lows. At times the act becomes effortless and precise and at other times it is our greatest challenge with fear so strong you can taste it.


It is no wonder my snowboard has been my central compass to guide through life for over 30 years now and the spell it cast on me as a kid is stronger now then ever before. I use to scoff at the saying, “It’s all about being in the mountains.” But the lack of snow in recent years has helped bring clarity to what snowboarding means to me. Bushwhacking for hours to reach the snow line for a few turns, trying to hold an edge on ice or cutting through death crust, the mental outcome at days end is not much different than the precious powder days. That wonderful after glow from time in the mountains still present.

So it is in this light that I realize why I have been so engrossed with product development for so long. My snowboard in many ways is the center of my universe and the better it performs the more vibrant my paintings become, the sweeter my music sounds and the more intimate my connection with nature becomes.

Share Story

Author
Jeremy Jones
Published on
21 October 2016
8
May
Adventure Season - Videos
Between the insane terrain and amazing access, the Lyngen Alps of Norway are one of the premiere splitboard destinations on the planet. Few know the faces, summits and couloirs of the Lyngen Peninsula better than Finnish freerider Miikka Hast....
Miikka Hast
20
Apr
Ready to buy a Jones board but shaky on what size to get? Here’s the lowdown on how to size our boards based on experience from Jeremy Jones and the Jones team. These suggested sizing guidelines are based on rider weight, rider height, boot...
Jeremy Jones
19
Apr
Jeremy and the POW crew storm the steps of the US Capitol in Washington D.C. Photo - Forrest Woodward I make hundreds of decisions in the mountains every year that could have dire consequences. To make the right decisions time and again...
Jeremy Jones
4
Apr
Meet The Team
He done, done, done it again! With a commanding win at the Xtreme Verbier 2018 on April 1st, Sammy Luebke clinched an unprecedented third consecutive Freeride World Tour overall title and Xtreme Verbier victory! Sammy is the first athlete in...
Sammy Luebke
25
Mar
Trip Reports - Adventure Season
You might think in such a well-traveled region as the Mont Blanc Massif that riding a first descent would require serious effort just to get to the base of the line, let alone to climb and ride it. Not so much for Chamonix legend Julien ’Pica’...
Julien ’Pica’ Herry
1
Mar
Meet The Team
Go to school or go snowboarding? It’s a dilemma that has challenged aspiring pro riders for decades. The focus and talents required to send it in the classroom vs. send it on slope are not easily matched. Especially when the heart of winter...