All things can be improved through materials or design. Stagnation is not an option.
There are many paths to progression, but the goal is always the same - to evolve, explore and break new ground. Rules and preconceived ideas are dangerous in this game. Progression takes an open mind and the belief that what is not possible today will be possible tomorrow through hard work and testing.
The purity, clarity and power one absorbs from time in the mountains is essential to all things Jones. Our design round table comes together on pre- dawn skin tracks, chairlift rides, campfires, nights under the stars and mountaintops. It is here that the seeds of new products are planted.
Equally critical to the planting of the seed in the mountains is the growth of the roots in the factory. Once an idea is born it is imperative to nurture the concept with the engineers because they are the ones who will evolve the idea and turn it into reality.
Then it is on to the fun part. Blue ice, white ice, slush, zipper crust, rain crust, wind board, old pow, cold pow, hot pow, blower pow - we test, tweak and refine our ideas in all-conditions because we ride in all conditions. So should your board.
At the end of this cycle, new products are born and new ground is gained. Is the time and money spent on development worth it? This question is never asked. The price of not shooting for the stars is too high.
From Mt. Hood to Chile to our backyard in the Sierra, we test new boards on snow all year long. Our quest for innovation and progression demands we tweak and fine tune designs at every stage before production.
It is here that the seeds of new products are planted.
Snowboard Mag 2011 - Platinum Pick
Backcountry Mag 2011 - Editor’s Choice
Men’s Journal 2012 - Gear Of The Year
Outside 2011 - Gear Of The Year
Backcountry Mag 2013 - Gear Guide
Men’s Journal 2013 - Gear Of The Year
Backcountry Mag 2013 - Editor’s Choice
Backcountry Mag 2014 - Editor’s Choice
Snowboard Mag 2014 - Platinum Pick
Splitboard Mag 2014 - Best Split
Act 2014 - Best Snowboard Of The Year
Find The Best - Best Of 2014
National Geographic 2014 - Gear Of The Year
Splitboard mag 2014 - Best Freeride Splitboard
Backcountry Mag 2015 - Best Freeride
Backcountry Mag 2015 - Gear Guide
Snowboard Canada 2015 - Grade Eh
Ispo 2015 - Winner
Backcountry Mag 2015 - Editor’s Choice
Splitboard Mag 2015 - Best Freeride Split
Transworld 2016 - Good Wood
Snowboard Canada 2016 - Grade EH
Backcountry Mag 2016 - Gear Guide
Backcountry Mag 2016 - Editor’s Choice
Splitboard Mag 2016 - Best Women’s
Splitboard Mag 2016 - Best Big Mountain
Transworld 2016 - Tested & Approved
Act 2016 - Best Snowboard Of The Year
The Good Ride - Favorite Freeride
Splitboard.eu - Editors Selection
Act 2017 - Best Snowboard Of The Year
Shops 2017 - 1st Try
Ispo 2016 - Winner / Bolt-Less Bridge
Transworld 2017 - Good Wood / All Mountain
Backcountry Mag 2017 - Gear Guide
Backcountry Mag 2017 - Editor’s Choice
Transworld 2017 - Tested + Approved
Splitboard Mag 2017 - Best Women’s
Splitboard Mag 2017 - Best Freeride
The Good Ride - Favorite Powder
The Good Ride - Favorite All Mountain
The Good Ride - Favorite Aggressive Mtn
Best Board Design Award 2017
Transworld 2018 - Good Wood / All Mountain
Snowboard Canada 2018 / Grade Eh All Mountain
Snowboard Canada 2018 / Grade Eh Women’s
Backcountry’s 2018 Gear Guide / Editors’ Choice
Act Snowboarding 2018 / Best Boards
Snowboard Mag 2018 / Platinum Pick