Instruments of stoke

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Backpacks

New for 2021

Re-definition of the all-mountain classic

New shape and 3D bases for the Mountain Twin, Twin Sister and Ultra Twin.

High performance,
sustainably made gear.

We design gear that balances performance, durability and sustainability. We strive to make equipment you can trust with the most eco-conscious materials possible. New for 2020, all our snowboards and splitboards are molded with Super Sap Bio-Resin.

Proud member of 1% For The Planet, we donate 1% of sales to fight climate change by supporting our non-profit partners Protect Our Winters and Community Carbon Trees.

Team favorites - men

Team favorites - women

Ultra Series

The ultimate balance of weight and power

Featuring all new Fusion Carbon construction on the Project X and Ultra Flagship

Unique technologies

Broken-in to perfection

Broken-in to perfection

Forever Flex
Everyday precision performance.


Forever Flex is a new manufacturing process that helps stabilize the flex and rocker profile of a board for it’s lifetime.

3D Contour Bases

3D Contour Bases

Free friction snowboarding
100% of our snowboards now feature 3D Base Contours
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Factory tuned, ready to shred

Factory tuned, ready to shread

Buy it, mount it, rip it! All boards leave the factory ready to ride with de-tuned tip + tail, edges angled at 90°/0° and bases waxed with Wend natural wax.
From surf to snow

Shaped by Chris Christenson

Honored to continue a design partnership with renowned San Diego surfboard shaper Chris Christenson. Chris is one of the most diverse surf shapers in the world and makes everything from contest boards to longboards and record breaking big wave guns.

Each model in the collection features a unique shape, flex, rocker and 3D Contours Base that delivers ultra fast glide and nimble performance in pow or on piste.

Discover now

Men's snowboards

Men's snowboards

Innovative designs for limitless riding progression
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Women's snowboards

Women's snowboards

Dream boards for dream descents
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Youth snowboards

Youth snowboards

Inspired snowboards for inspired youth
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Bindings

Strap into a powerful, responsive ride.

Shred longer, stomp harder and feel less foot pain riding the new Jones Bindings featuring NOW Skate Tech Technology. Skate Tech absorbs chatter and transfers energy straight to your edges for a powerful, responsive ride.

Reduce

Foot fatigue and board chatter

Enhance

Board control and edge hold

Customize

Response and dampening

When I first tried SkateTech (NOW bindings) prototype back in 2009, I tested them against the leading traditional binding on two identical boards with the same tune, same stance. I instantly felt the difference: more control, less chatter, less foot pain. Once I felt the power of SkateTech, there was no going back.

- Jeremy Jones

Apollo Apollo

Apollo

The ultimate freeride binding

Price $ 499.95
Mercury Mercury

Mercury

The all-mountain, free surf binding

Price $ 349.95
Winter necessities

Organic apparel

Neckwarmers

Headwear