Free Shipping over $75 - Sale! Save up to 15%
Published by Jeremy Jones

I stepped onto a snowboard for the first time thirty years ago in Cape Cod, Massachusetts. On my first run down the small grassy hill I let gravity take me until I was too scared and then slammed on the brakes by crashing to the side. My first run was not a ’white moment’. It did not change my life, but it sure felt fun. So I grabbed my board and walked back up the hill to do it again. Like any nine-year-old I hated hiking, but for some reason I kept walking back up the hill, again and again.

My first ’white moment’ came three years and hundreds of crashes later. It was a run from higher on that same hill, but instead of crashing, I put my snowboard on edge and made the first linked toe and heel turns of my life. The feeling of making those first turns was indescribable. It was as if someone had just waved a magic wand and POOF! I was transported through a one-way por- tal into this magical world of surfing mountains. Soon after this groundbreaking run, I became consumed by snowboarding. I was young but somehow I knew. One way or another, my life would revolve around snowboarding.

Fast forward to today and the magic is still there, lighting up my eyes any chance I get to ride. The only difference between that first ’white moment’ and the ’white moments’ I still chase on my snowboard is that my snowboarding world has now grown to include many dimensions. Depending on the day, I may be pulling g’s and popping rollers riding the lifts on a Carbon Flagship, stepping out of my tent and into a Solution Splitboard for a day of exploring an unknown mountain range or maybe leaving the trailhead at dark thirty with an Ultracraft heading up to ride a mega-classic line with the help of ropes, ice axes and cram- pons. Not to mention resort pow days spent showing my kids a secret powder stash and how to do a layback snap on a ducked out Mountain Twin 151 or walking out of my backyard and sessioning the neighborhood hills riding the Mountain Surfer. It doesn’t happen every day, but in my thirty years of riding I have now felt ’white moments’ of pure life-changing joy from all of these styles of snowboarding.

I have never been one to look back so I’m not surprised that I missed my thirty year snowboarding anniversary. When I do allow myself a moment to reflect on the last thirty odd years, all the questions that come up are still answered by the feeling I had after those first turns. Did I know what I was get- ting into? Did I think my snowboard would take me this far? It is not a cut and dry answer, but all in all - Yes. I did not envision the awards, movies, snowboard company or magazine covers, but living a life set up around snowboarding every day on the best mountains I can find was never in question. That was always the plan and the plan is not changing anytime soon.

Share Story
Published on
8 September 2015
6
Mar
Trip Reports
Hunza - Splitboarding In Pakistan With Julien ’Pica’ Herry
Story By Julien ’Pica’ Herry. Photos By Jeremy Bernard. Jones Ambassador Guide Julien ’Pica’ Herry shares the story behind Hunza, the new adventure film by Invade Media documenting the magnificent mountains and culture of the Hunza Valley in...
Julien ’Pica’ Herry
26
Feb
Meet The Team - Videos
Out Here Ep. 2 - Splitboarding In The Wasatch With Chris Coulter
Thrilled to debut the second episode of the OUT HERE video series! Made in partnership with Spark R&D, the OUT HERE series shares the backcountry snowboarding adventures of Jones x Spark R&D ambassadors as they explore the outer reaches...
Chris Coulter
22
Feb
2019 Splitboard Demos In the Eastern United States
Calling all shredders on the East Coast of the United States! Very excited to share some upcoming (and rare) opportunities to demo a splitboard in your neck of the woods. Join us at one of these events and learn what the thrill of earning your...
Seth Lightcap
25
Jan
Splitboard Skills Courses In Tahoe And The Tetons
You want to ride dream lines? What are you waiting for? Learn to splitboard! With a split in your quiver and the proper backcountry skills a lifetime of amazing riding experiences awaits you. Finding the right partners to teach you the protocols...
Brendan Burns, Iris Lazzareschi
7
Jan
Introducing The Ultra Mind Expander
It wasn’t a matter of if, it was a matter of when... Introducing the 2019 Ultra Mind Expander LTD, a new super charged version of the Mind Expander that Jeremy Jones and surf shaper Chis Christenson have been dreaming about for years. The Ultra...
Jeremy Jones, Jimmy Goodman
18
Dec
Meet The Team
From The Pipe To The Peaks - The Evolution Of Elena Hight
How do you top a fifteen year competitive freestyle snowboard career and a mantle full of the biggest trophies in the game? If you’re two-time US Olympic Halfpipe team member Elena Hight, the next chapter of your shred career starts with a long...