Published by Jeremy Jones

I stepped onto a snowboard for the first time thirty years ago in Cape Cod, Massachusetts. On my first run down the small grassy hill I let gravity take me until I was too scared and then slammed on the brakes by crashing to the side. My first run was not a ’white moment’. It did not change my life, but it sure felt fun. So I grabbed my board and walked back up the hill to do it again. Like any nine-year-old I hated hiking, but for some reason I kept walking back up the hill, again and again.

My first ’white moment’ came three years and hundreds of crashes later. It was a run from higher on that same hill, but instead of crashing, I put my snowboard on edge and made the first linked toe and heel turns of my life. The feeling of making those first turns was indescribable. It was as if someone had just waved a magic wand and POOF! I was transported through a one-way por- tal into this magical world of surfing mountains. Soon after this groundbreaking run, I became consumed by snowboarding. I was young but somehow I knew. One way or another, my life would revolve around snowboarding.

Fast forward to today and the magic is still there, lighting up my eyes any chance I get to ride. The only difference between that first ’white moment’ and the ’white moments’ I still chase on my snowboard is that my snowboarding world has now grown to include many dimensions. Depending on the day, I may be pulling g’s and popping rollers riding the lifts on a Carbon Flagship, stepping out of my tent and into a Solution Splitboard for a day of exploring an unknown mountain range or maybe leaving the trailhead at dark thirty with an Ultracraft heading up to ride a mega-classic line with the help of ropes, ice axes and cram- pons. Not to mention resort pow days spent showing my kids a secret powder stash and how to do a layback snap on a ducked out Mountain Twin 151 or walking out of my backyard and sessioning the neighborhood hills riding the Mountain Surfer. It doesn’t happen every day, but in my thirty years of riding I have now felt ’white moments’ of pure life-changing joy from all of these styles of snowboarding.

I have never been one to look back so I’m not surprised that I missed my thirty year snowboarding anniversary. When I do allow myself a moment to reflect on the last thirty odd years, all the questions that come up are still answered by the feeling I had after those first turns. Did I know what I was get- ting into? Did I think my snowboard would take me this far? It is not a cut and dry answer, but all in all - Yes. I did not envision the awards, movies, snowboard company or magazine covers, but living a life set up around snowboarding every day on the best mountains I can find was never in question. That was always the plan and the plan is not changing anytime soon.

Share Story
Published on
8 September 2015
19
Feb
Videos
34th Annual Legendary Baker Banked Slalom Recap
Nothing but good times at the 34th annual Legendary Mt. Baker Banked Slalom this year. The Jones crew enjoyed a classic Baker experience with a variety of conditions from rain to snow and even some of that elusive Pacific Northwest sunshine!...
Jones
4
Feb
Videos
Board Hoarders: Jeremy Jones
Excited to present the first episode of our new BOARD HOARDERS video series! The BOARD HOARDERS series will feature Jones’ ambassadors digging into their personal snowboard collections and sharing stories about their favorite boards. None other...
Jones
15
Jan
Introducing The Stratos
What makes a snowboard more fun? WHEN IT’S READY FOR ANYTHING! Thrilled to introduce the all-new limited edition Stratos! The Stratos is a modern all-mountain board...
Jones
9
Jan
Jones Presents: Where Land Ends
Story by Forrest Shearer. Photos by Andrew Miller. Chile is one of the few places in the world where world class snowboarding and surfing zones are only a stone’s throw away from each other. With waves nearly crashing into the mountains it’s the...
Jones
20
Dec
Videos
SHELTER - New Splitboard Film Featuring Mat Schaer + Jeremy Jones
How do you raise the bar AND lower your impact? That’s the challenge, SHELTER, a new backcountry shred movie by Almo Films and Picture Organic tackles head on. Shelter follows Mat Schaer, Jeremy Jones, Levi Luggen, Leo Taillefer and Thomas...
Jones
4
Dec
Meet The Team
Welcome To The Team: Victor De Le Rue
Honored to welcome the 2019 Freeride World Tour Champion to the Jones family. Truckee, Calif. (December 4, 2019) - Jones Snowboards announced today that French snowboard phenom Victor De Le Rue will join the Jones family as a new International...
Xavier