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Bindings are the critical link between your body and your board. The perfect binding hugs your boot with no pressure points and transfers every movement to your edges with maximum efficiency. New for 2019, we are thrilled to introduce two new Jones bindings that deliver such unmatched comfort and response - the Apollo and the Mercury.

The Apollo is a high powered freeride binding built for riders who need maximum response in technical terrain. The Mercury is a dynamic all-mountain binding designed for all-terrain riders who slash up the whole mountain. At the heart of both models is the NOW Skate Tech system. NOW Skate Tech technology increases board control, decreases board chatter and let’s you ride with more power and less foot fatigue.

The NOW Skate Tech system transfers energy input to the edges using a pivoting lever point between the baseplate and binding.

When I first tried NOW prototype bindings, I tested them against the leading traditional binding on two identical boards with the same tune, same stance. I instantly felt the difference: more control, less chatter, less foot pain. Once I felt the power of NOW, there was no going back.
— Jeremy Jones

The unmatched performance of NOW Skate Tech bindings comes from the dynamic design of the baseplate. Traditional bindings lose energy when the rigid baseplate flexes and bends unevenly against the mounting disc. The energy loss forces you to crank your straps tighter and ride with more forward lean to gain the same control. Uneven pressure and tight straps also lead to more foot pain.

NOW Skate Tech transfers energy input evenly from the straps to the board edges by pivoting the baseplate on a post that holds the mounting disc. The baseplate is also cushioned by rubber bushings that absorb chatter. By adding this dynamic suspension to the baseplate, the middle of your board flexes more uniformly and your feet stay more relaxed because the bindings transfer power to the board with less work.

The Apollo binding is designed for the expert freerider who demands unmatched edge control and response. What sets the Apollo apart is the Jones’ exclusive Carbon Flax Highback that blends the ECO-performance of Flax with the lightweight, torsional stiffness of Carbon. Matching the premium highback with NOW Skate Tech created a binding that will respond to your every muscle twitch with lightning fast accuracy.

The Apollo binding is available in two sizes:

Medium - US (7-10.5), EU (39-43.5), MD (25-28.5)
Large - US (10-13), EU (43-47), MD (28-30.5)

ASYM CARBON/FLAX HIGHBACK
Designed for maximum response. Composite highback made with ultra-damp Flax fibers for ECO-performance and 3K Carbon Fiber for lightweight response.
■ Asymmetrical shape follows leg angles
■ Pre-rotated five degrees
■ Made from Flax and 3K Carbon Fiber
■ Multi-position forward lean block with allen key hardware
■ Highback Flex Rating: 9

The Mercury binding is designed for the all-mountain rider who needs supreme edge control and comfort balanced with a more maneuverable, medium stiff flex. The Mercury’s Flex Hinge highback offers solid support while absorbing chatter and eliminating calf-bite.

The Mercury binding is available in three sizes:

Small - US (5-7.5), EU (37-40), MD (23.5-25.5)
Medium - US (7-10.5), EU (39-43.5), MD (25-28.5)
Large - US (10-13), EU (43-47), MD (28-30.5)

FLEX HINGE HIGHBACK
Designed for balanced response and flex. Comfortable Flex Hinge technology dampens chatter and eliminates calf-bite.
■ Higher medial side follows leg angles, lateral side hook for added support
■ Flex Hinge technology dampens chatter and eliminates calf-bite
■ Pre-rotated ten degrees
■ Tool-less forward lean adjustment
■ Highback Flex Rating: 6

Freeride mode vs Surf mode

Both models offer customizable dampening and response by switching between Freeride Mode and Surf Mode. Surf Mode lets you tweak harder, while Freeride Mode keeps you locked in for maximum response. You can easily switch modes by changing the bushings from soft (Surf Mode) to hard (Freeride Mode) and adjusting the Flip-It ankle straps. The Flip-It strap allows you to interchange the ankle straps between the left and right binding to create custom response. Ride with the ankle straps in Freeride mode for more lateral support and board response or flip the straps into Surf Mode for solid heel support, but more ankle flexibility for getting loose.

FREERIDE MODE
■ Position the wide half of the strap above the buckle for more lateral support and board response.
■ Use Hard Bushings (Black) for maximum board response.

SURF MODE
■ Position the wide half of the strap below the buckle for solid heel support but more ankle flexibility for getting loose.
■ Use Soft Bushings (White) for a looser, more dynamic surf feel.

Your riding style will define whether the Apollo or Mercury is your perfect binding. If you like a taller, stiffer highback for maximum control at speed then the Apollo is for you. If you like a mid-high, mid-stiff highback that’s better for freestyle, go for the Mercury.

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Published on
23 October 2018
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