How green is your board?
A scientific analysis of a snowboard's carbon footprint
How green is your board?
A scientific analysis of a snowboard's carbon footprint

No way around it. Building snowboards will always have an environmental impact. Our goal is to reduce that impact anyway we can. To make serious reductions, we needed answers, so we started with questions.

No way around it. Building snowboards will always have an environmental impact. Our goal is to reduce that impact anyway we can. To make serious reductions, we needed answers, so we started with questions.

Which materials have the biggest impact?
Which materials have the biggest impact?
Which processes use the most energy?
Which processes use the most energy?
How does shipping contribute to impact?
How does shipping contribute to impact?
What's the impact of trashing a board?
What's the impact of trashing a board?

To answer these questions we completed a Life Cycle Assessment (LCA) that calculated the approximate carbon footprint of every stage of a Jones board's lifecycle -  from sourcing raw materials, to manufacturing, to shipping, to throwing a retired board away.

The LCA pinpointed how each lifecycle stage contributes to a snowboard's carbon footprint and allowed us to develop a strategic plan to reduce this footprint in the most meaningful ways.

Our heart has always beaten for sustainability. Now we have a vision. The LCA opened our eyes to a whole new understanding of our environmental impact, and our focus is now set on the most critical challenges.

- Xavier Nidecker

We've got nothing to hide in our LCA results because we want you to understand the impact your board has on the planet and how we're working to reduce that impact.

It is an honor to share the complete results of our LCA in the five-part 'How Green Is Your Board?' story series. Read all five stories to gain a clear understanding of the environmental impact of a Jones board from birth to death, and hopefully rebirth!

100% solar built.

See how solar power drastically reduces our impact.

All aboard ocean freight.

Learn why we strive to ship via the sea.

Materials mean everything.

Get schooled on why materials are the biggest contributor to carbon footprint.

Turn trash into treasure.

Learn how landfilling, incinerating and upcycling a retired board stack up.

The big picture.

Dig into overall results and details of our LCA analysis.