Jones Snowboards is defined by the mountains and the rich connection with nature and community that we experience by exploring them. Pioneering snowboarder Jeremy Jones founded Jones’ in 2009 after 30 years of writing his life story around the mountains and his snowboard. Jeremy’s goal was to make the ultimate snowboard gear that reflected both his passion for the sport and his demand for product performance, durability and sustainability.
While our company has grown, our focus has not wavered. The clarity and inspiration one absorbs in the mountains is still essential to everything we do. Our products reflect endless winters filled with bell-to-bell resort days, pre-dawn skin tracks, first descents and weeks spent camping out under the stars and summits. We field test, then tweak and refine our mountain born designs working with cutting edge eco-materials and groundbreaking construction techniques. Expanding on this expertise, we now produce snowboards, splitboards, climbing skins, technical backpacks and apparel that not only meet our performance vision but also give back to the wild places we cherish. We leverage our success to do good for the earth and fight climate change as a proud member of 1% For the Planet and leading supporters of Protect Our Winters and Community Carbon Trees.
Snowboarding is not my job, it’s my life. Jones Snowboards is the natural evolution of my insatiable passion for snowboarding, wilderness exploration and protecting our planet. If you share these same passions, we make gear for you, no matter where you roam or how you ride. ─ Jeremy Jones
At this point, I know a good day in the making well before it comes. It gets me in bed early and I wake with a purpose, easing my body into movement with some light exercise and stretching to prep for the day to come. After a big breakfast I head out, pump up the music in the car, and soon enough i’m briskly walking to the chair lift.
Upward I go appreciating the comfort and ease of a lift ride to the top. As the chair climbs I take stock of the mountain, it’s subtle textures and the features catching morning light. Stoke is rising as I loosely plan my attack.
Excitement boils over as I off load the chair. I look around. I am totally alone. This is definitely not a powder day by most standards. We haven’t seen a snowflake in a month, but my pulse tells a different story.
My excitement comes from what is under my feet. I am strapping into the first prototype of the Storm Chaser 142cm. The Storm Chaser was an experiment that started years ago with surf shaper Chris Christenson. We set out to design a niche powder board that blended the hydrodynamic features of a surfboard with the materials of a snowboard. It was the first snowboard I have ever designed with no care for how it would ride in hard snow. The whole point was to make a board with friction free glide in powder. But today is not a powder day. It’s a cold February day and I am here for the corduroy. I am alone, bubbling over with little kid excitement to ride a blue square groomer on a board smaller then my daughters!
Now moving down the mountain, I aim for a bank and let my body fall inward as my edge goes outward, sinking deep into a toe side turn. My inside arm and back thigh brush the snow with my face hovering just above the corduroy as the Storm Chaser hooks up, loads up and snaps me into my next turn. This turn and the ones that follow are the root of my excitement. These are the best turns I have ever made. For someone who has has been snowboarding for the better part of thirty years, those are not words I thought I would say on a hardpack February day.
The crazy part is, this board, this instrument for joy that has me feeling like i’m twelve again, and made my mountain feel new again, was not intended for hard snow. Building the best hard snow carving board we have ever made was a completely unexpected result of the design process.
This experience has happened many times over since I started Jones Snowboards. For the last ten years I could have written this same story about little kid excitement but I would have been referring to the backcountry and talking about how our splits ride like solids. It is why we test, tweak and experiment. Taking chances is how you evolve. An open mind, a thirst for exploration both in and out of the mountains is what Jones is all about. It is what is at the root of every board in this catalog.