Our quest to improve the sustainability of our products is only one facet of our environmental efforts. We strive to take real action against climate change through our partnerships with the non-profit organizations 1% For The Planet and Protect Our Winters (POW).
Jones Snowboards is a proud member of 1% For The Planet. 1% For The Planet is a growing association of businesses that have pledged to give 1% of their sales directly to sustainability-oriented non-profits. The mission of 1% For The Planet is to leverage this alliance of financially committed businesses to support a healthy planet.
"We understand that supporting environmental efforts is important to our customers,” said Jeremy Jones. “As a member of 1% For The Planet our customers are assured that their support goes beyond just our profits. We are proudly accountable for giving back to the earth."
1% For The Planet member companies support thousands of non-profit organizations helping to save land, protect forests, rivers and oceans, make agricultural and energy production more sustainable, get toxics out of the environment, plastics out of the oceans and more. 1% for the Planet carefully vets each nonprofit for track record, credibility and impact and annually verifies that members are making their contributions. More than $100 million dollars has been invested by 1% for the Planet members in the last ten years.
Jones is one of very few 1% For The Planet member companies in the snowboard industry. We are honored to make this donation because it shows our steadfast belief that business can lead the fight for positive environmental change. Jones Snowboards donates 100% of our 1% For The Planet funds to the climate change action organization Protect Our Winters (POW).
Protect Our Winters (POW) is a climate change organization founded by Jeremy Jones in 2007. The mission of POW is to engage and mobilize the winter sports community to lead the fight against climate change. POW is the environmental center point of this global community and unites brands, athletes and communities towards a common goal of reducing climate change’s effects on our sports and local economies. The collective power of the winter sports community is massive and POW helps organize the effort to step up and take responsibility to save a season that fuels our passions and provides jobs and economic vitality to mountain regions.
Jones’ 1% For The Planet donation to POW is used to support their efforts to elevate the voice of the snow sports community and push for climate change legislation in Washington D.C. and promote climate change awareness campaigns such as their ’Hot Planet/Cool Athletes program that brings professional athletes into schools to talk about climate change. A portion of the donation to POW is also used to directly offset global warming-causing greenhouse gases by supporting rainforest reforestation efforts in Costa Rica through the non-profit organization Community Carbon Trees.
In May 2014 Jeremy Jones and his family traveled to Costa Rica and volunteered for the non-profit rainforest reforestation association Community Carbon Trees (CCT). CCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and protecting trees is truly one of the most important steps toward fighting global warming as forests pull carbon dioxide from the atmosphere and recycle it into oxygen.The benefits of reforestation in Costa Rica are greater than most other places on Earth because trees are
able to grow 365 days-a-year thanks to Costa Rica’s unique location within 10 degrees of the Equator. Fast growing trees offset enormous amounts of carbon dioxide, much more than trees planted in non-tropical areas.
Founded by lawyer turned rainforest activist Jennifer Leigh Smith, CCT is a group of full-time local workers and volunteers that have successfully reforested dozens of clear cut swaths by planting and maintaining over 4000 new trees. Jeremy and his family helped Jennifer and the CCT crew collect tree seeds, plant saplings and prepare land for future reforestation. Witnessing CCT’s efforts and connection with the community was a game changer for Jeremy.
I’ve searched for years for a rainforest program to support," said Jeremy Jones. "I found it with CCT. Jennifer takes real action for the environment and the local people love her. She brings them work and reforests their land in a way that they can make a living off maintaining the forests.
CCT managed reforestation projects are on a 25-year cycle. CCT work crews maintain the the trees for the first three years and the participating landowner takes over the continued maintenance and receives instruction for an additional22 years. Unlike many other mono-culture reforestation efforts that only plant one tree variety, CCT plants dozens. Some of the trees planted will bear fruit and some will grow into valuable hardwood that is acceptable to be harvested in 25 years. The estimated cost per tree for the 25-year cycle is $25. With our 2015 donation to CCT, Jones Snowboards will help reforest an important biological corridor with nearly 400 trees.
Balancing the qualities of performance, durability and sustainability is one of the most difficult aspects of snowboard design. While we strive to use as many sustainable materials as possible, we trust our lives to these boards so we must value performance and durability equally as much. To choose our materials we then carefully consider all three of these qualities with the goal of producing the most sustainable products possible without sacrificing performance. This ECO-Performance design philosophy is the foundation upon which everything we make is made including our apparel and backpack lines.
For 2016/2017, we’ve been able to incorporate more high performance sustainable materials than ever before. Many of our boards now feature bio-plastic film topsheets made from Castor beans and several models feature natural wood veneer topsheets. All of our boards are made with recycled ABS sidewalls and recycled edges and our backpacks and apparel are made from recycled polyester. New for 2017 we have also replaced the carbon stringers in the Flagship with basalt stringers that offer the same performance as carbon but are more eco-friendly.
Jones Snowboards are factory waxed with Wend Natural Bio wax.
Thin film topsheets provide the stiffness and impact resistance of a normal topsheet while reducing weight and eliminating the need for varnish.
A bio-plastic topsheet made from Castor beans. This eco-material is ultralight, chip/scratch resistant and water/snow repellent (snow sticks less to topsheet).
Ash topsheets dampen the ride and eliminate some plastic and lacquer which improves board sustainability.
Finger joined wood cores eliminate material waste without sacrificing performance.
Jones Snowboards are made with sustainably harvested woodcores from Eastern Europe.
Bamboo topsheets dampen the ride and eliminate some plastic and lacquer which improves board sustainability.
ABS Plastic is one of the necessary evils of snowboard production. We improve the sustainability of our snowboards by using only recycled plastic
Flip-Flop bases improve board sustainability by reducing p-tex waste.
Jones uses reinforced and recycled steel edges made in Germany.
Jones Snowboards are manufactured in Dubai, U.A.E.. Dubai is one of the world’s major manufacturing/export centers which allows us to source 50% of our raw materials from local suppliers. Epoxy, standard fiberglass and stainless steel hardware are some of the materials we use that are made in Dubai. The other half of our raw materials are sourced from international suppliers who produce patented high performance materials for the ski and snowboard industry. Our new Flax fibers, Basalt fibers, Triax Carbon, Sintered ULTRA base and wood cores are examples of these unique materials that are only available from one supplier worldwide. We also have an exclusive partnerships with Textreme in Sweden for the exclusive use of Textreme carbon fiber in our snowboards.
Our apparel is made in Turkey using organic cotton and recycled polyester and our backpacks are made in Vietnam using recycled and PVC-free fabrics.